Hygee spelt in wooden letter tiles on cosy white textured background


What’s hygge? It’s a Danish concept that’s being welcomed in America with open arms: “hygge” (pronounced  HOO-gə) is a word summoning up the concepts of coziness, comfort, and contentment. It’s not just a mood, it’s a practice—creating spots in your home, daily rituals, and social practices to elicit hygge in one’s life for increased wellness and peace. Here’s one step to adding a little hygge to your life: cozy up with your favorite blanket and a cup of our organic Jiaogulan tea!

Americans know Hygge in the phrases “curling up with a good book” and “settle into a warm bath”.

A cup of tea in and of itself can be a good source of hygge: it’s warm, familiar, and comforting on a cold day. Jiaogulan takes it a step further: it’s got an earthy flavor that pairs perfectly with watching the leaves fall, with listening to rain pitter-patter, or just for bringing those feelings to your desk in the afternoon. With no caffeine, it won’t cause overstimulation or disrupt later sleep (in fact, it can help summon some pre-bed hygge for a better night’s rest).

Hygge is a cat lounging in the sun, or a dog in it’s favorite spot when everyone is home.

And Jiaogulan supports health and wellness. Where it’s from in Southeast Asia it’s known as the “Tea of Life” because drinkers are known to live longer. Jiaogulan may support cardiovascular health, gastrointestinal health, and more—so you can physically support your wellness while practicing it with a calm cup of tea.

What’s Hygge? It’s sharing a cup of tea with a friend.

Jiaogulan tea goes perfectly with your softest sweater, a cozy afternoon, and your favorite chair. If you’re ready to embrace “hygge” and add a little peace, tranquility, and coziness to your life—center it with a warm cup of Jiaogulan tea.


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